Paid Acquisition at Scale
$450-600k/mo spend showing 'stable' performance. Found structural saturation masked by platform optics.
Cost per qualified case improved 25-30%
Case Study
Case Study
System Noise vs Signal
120+ tracked KPIs with no correlation to revenue. Teams spent 30-40% capacity responding to noise.
Cut KPIs by 60-65%, efficiency improved 18-22%
Case Study
Finding Disguised Winners
High-variance segments being cut due to fear-based optimization and short-term reporting pressure.
30-35% incremental qualified volume recovered
Case Study
Organizational Fear
Admitting the system was wrong felt riskier than stagnation. Surface-level tweaks replaced the rebuild that was actually needed.
Efficiency improved 18-22% in two quarters